Margaret (Maggie) Mattson | Oregon | maggie@maggiem.social | linkedin.com/in/maggiem13
Community and fundraising professional who builds trust-driven communities and turns engagement into measurable outcomes. Strengths include lifecycle programs (onboarding → activation → retention), moderation and trust & safety, creator/influencer partnerships, peer-to-peer activation, and cross-functional operations. Data-driven and experiment-minded with experience in reporting, segmentation, KPI dashboards, and iterative testing.
Core Competencies
Community strategy & lifecycle programs (onboarding, activation, retention)
Moderation, brand voice, escalation pathways, trust & safety
Content strategy & editorial planning (platform-native storytelling)
Creator/influencer/volunteer partnerships; sponsorship/affiliate support
Program management (roadmaps, launch plans, playbooks, process improvement)
Events & activations (online campaigns, livestreams, in-person events)
Analytics & reporting (KPIs, dashboards, insights, experimentation)
Cross-functional collaboration (comms, creative, product, fundraising)
Impact Highlights
Raised $30K+ for charities through personal fundraising and community-led giving.
Built and sustained a personal community of 381K followers.
Supported and scaled peer-to-peer programs, translating engagement into measurable revenue.
Professional Experience
Americares — Social Media & Influencer Manager | Jan 2025 – Present
Own social and community strategy to support fundraising, emergency response messaging, donor relations, and brand engagement.
Build and maintain an editorial calendar; coordinate with creative partners to deliver platform-native content.
Report weekly/monthly performance (reach, engagement, conversions) and translate insights into experiments to improve supporter actions.
Partner cross-functionally to align community messaging with organizational priorities and brand safety.
Project HOPE — Peer-to-Peer & Community Giving Manager | Feb 2022 – Apr 2024
Supported a month-long peer-to-peer campaign generating $4M+ by coordinating digital engagement, community activation, and donor communications.
Launched a streaming + influencer fundraising program to expand donor acquisition and build recurring engagement loops.
Optimized digital revenue streams via segmentation, campaign testing, and platform optimization to improve ROI.
Supported an in-person fundraising event (50+ attendees), including ticketing and merchandise sales.
Managed and supported a peer-to-peer fundraising partner who raised $5K+ within a portfolio of 20+ fundraising partners.
Tiltify — Social Media & Community Manager | Jul 2019 – Dec 2021
Delivered social strategies for sustainable growth and meaningful engagement for a fundraising technology platform.
Increased TikTok followers by 1,900% in 6 months through targeted content strategy and consistent publishing.
Generated 18M+ impressions on X/Twitter over 24 months via strategic planning and active community engagement.
Increased Instagram engagement by 350% in 6 months using optimized calendars, story-led execution, and testing.
Collaborated with creative partners on brand refreshes across social and promotional materials.
Microsoft (Mixer / Xbox) — Community Engagement Specialist | Jun 2017 – Jul 2019
Grew Instagram followers by 75% and increased engagement by 120% through strategy, testing, and community programming.
Produced platform-optimized assets (graphics, short-form video, story-driven posts) aligned to brand guidelines.
Managed multiple channels while maintaining consistent voice, moderation standards, and engagement metrics.
Tools & Skills
Analytics/reporting: KPI dashboards, goal tracking, segmentation, experimentation
Social/community: Brandwatch, Metricool, Sprout Social
Creative: Canva, Photoshop, Illustrator, Premiere Pro
Productivity: Google Workspace, Microsoft Office (Excel)
Certifications & Advocacy
DEI training (Countering Bias, DEI at Work, Fostering an Inclusive Climate) | Mental health awareness and advocacy